Our Brand Guidelines Learn how to use our logo in your marketing

ideaGeek’s logo is more than just a name and set of triangles. It’s a set of values, attributes, and design principles that reflects the essence of our company.

Design

The Logo

Don’t combine the ideaGeek’s name or logos, or any portion of any of them, with any other logo, company name, mark, or generic terms. Don’t edit, modify, distort, rotate, or re-color the logo.

Full Version

Full Logo Full Width

ideaGeek Logo
Use this whenever possible

Full Logo White BG

Black and White
With content that’s black & white

Full Logo Black BG

Dark Background
Where background is red or dark 

Alternative Version

Alternative Logo Space Calculated

ideaGeek Logo
Use this whenever possible

Alternative Logo White BG

Black and White
With content that’s black & white

Alternative Logo Black BG

Dark Background
Where background is red or dark 

Icon Version

Single Logo Space Calculated

ideaGeek Logo
Use this whenever possible

SIngle Logo White BG

Black and White
With content that’s black & white

SIngle Logo Black BG

Dark Background
Where background is red or dark 

Naming Usage

Never modify the name “ideaGeek”. The first letter “i” should be always simple and the fifth letter “G” should be always capital in ideaGeek. Keep “ideaGeek” as a single word.

Correct

Correct

ideaGeek is a single word and follows proper capitalization

Incorrect

Incorrect

Never split ideaGeek into two words and always use the correct capitalization

Clear Space Allowance

The clear space allowance ensures logo visibility and impact. Maintaining the clear space zone between the logo and other graphic elements such as type, images, other logos, etc. ensures that the logo always appears unobstructed and distinctly separate from any other graphic elements.

Full Logo Clear Space Allowance Space calculated
Alternative Logo Clear Space Allowance Space calculated
Single Logo Clear Space Allowance Space calculated

Dos & Don'ts

Do keep enough space around ideaGeek’s logo assets to keep them clear and uncluttered

Do maintain the shape and proportion of each of ideaGeek’s logo assets and reproduce assets at a legible size.

Don’t modify ideaGeek’s logo assets in any way, such as by changing the design or color

Don’t use any icons or images to represent ideaGeek other than what is found on the file provided by ideaGeek