Play by our rules. They look good, we promise.
Here’s the little black book of how we look. Magic happens when you follow the spell. Logo stays sharp, colors stay true, and our story shines through.
Our identity, pressed between the lines, grids, pixels and ink.
ideaGeek’s logo isn’t just a name paired with a few triangles—it’s a visual expression of our values, mindset, and design clarity. It represents who we are, what we build, and how we think.
To keep our brand consistent, here’s what not to do:
– Don’t combine it with other logos, marks, or brand names
– Don’t stretch, squash, rotate (yes, except us), flip, or tilt it
– Don’t recolor any part of it
– Don’t apply shadows, glows, filters, or effects
– Don’t place it inside containers or shapes that weren’t part of the original design
– Don’t use old or unofficial versions (you know who you are)
Primary Version.
Full Horizontal Version.
The full horizontal logo is ideaGeek’s primary brandmark. It features the wordmark set in clean, confident letterforms alongside our brand icon. Evoking structure, clarity, and forward thinking.
This version is designed for versatility and impact, making it the go-to for most applications—from web headers and pitch decks to packaging and print. It reflects our identity with balance and precision, and should be used whenever space allows.
Vertical Logo.
Stacked Format
The vertical logo stacks the brand icon above the wordmark, forming a compact, square-leaning structure. It’s designed for tighter spaces where the full horizontal logo won’t quite fit—think profile images, stickers, or branded stamps.
Though smaller in form, it carries the same weight and clarity as our primary mark. Use it when space is limited, but consistency still matters. It’s bold, balanced, and unmistakably ideaGeek.
Brand Icon.
Just the Triangles
This is the most distilled form of the ideaGeek brand: just the triangles that makes our hexagon shape. No wordmark. Designed for square or circular containers, it’s our go-to for favicons, social media profile images, app icons, and any space where simplicity and instant recognition matter.
Small in size, big on identity—it carries the spirit of ideaGeek even when space is tight. Use it when the full logo won’t fit, but the brand still needs to show up strong, clear, and unmistakably us.
Minimum Clear Space.
Clear Impact
To preserve visibility and integrity, always keep a healthy buffer around the logo. This clear space protects it from crowding—whether by text, images, or other elements—so it stands out clean, confident, and unmistakable in every layout.
The minimum clear space is defined by the height of the base triangle used in the logo’s construction. This space should be maintained on all sides—top, bottom, left, and right. No text, images, or design elements should intrude into this area. This ensures the logo always stands out, clean and confident, wherever it’s placed.
Naming Usage.
The name ideaGeek is an important part of our identity. To keep it consistent and recognizable, please follow these guidelines. It’s not just how it sounds, but how it looks every letter counts in keeping the name true to our brand.
ideaGeek
IdeaGeek — incorrect capitalization of “I”
Ideageek — “G” must be capital
idea GEEK — never separate the name or use all caps
ideageek — missing the capital “G”
idea-geek — no hyphens
Idea Geek — don’t break into two words
The Brand Cache.
Our approved assets are just a click away—perfect for keeping your designs true to the brand without second guessing. Whether you’re designing or presenting, use these files to keep our look sharp and unified.