Industry: Educational Kids Toys
We turned Instagram dreams into a playful online store.
We launched Twinkle’s first ecommerce store with a child-friendly design and created a horizontal logo variant. So their brand stays playful and cohesive online.
What we did:
Founded by a mother and counseling psychology student, Twinkle Educational Toys is dedicated to helping children learn, grow, and thrive through meaningful play. By carefully selecting high-quality educational toys, the company empowers Sri Lankan families with products that promote development, creativity, and discovery while remaining accessible and affordable.
Translating Twinkle’s whimsical logo into a web-friendly horizontal format without losing its personality was a key design challenge. At the same time, we needed to create a colorful and engaging user interface that felt playful and inviting, while remaining clear, balanced, and easy for parents to navigate.
Our designers recreated the logo in vector format and carefully refined its proportions for a horizontal header layout, preserving the playful character and charm of the original mark. The site’s color palette was inspired by the logo’s accent colors, with saturation adjusted to maintain accessibility and visual balance. To create a more engaging experience, we introduced subtle animations, including hover effects and sliding product cards, that add personality without distracting from usability. Throughout the process, user testing with parents helped ensure the shopping and checkout experience remained intuitive, straightforward, and easy to navigate.