Industry: Educational Kids Toys
We turned Instagram dreams into a playful online store.
We launched Twinkle’s first ecommerce store with a child-friendly design and created a horizontal logo variant. So their brand stays playful and cohesive online.
What we did:
Twinkle Educational Toys was founded by a mother and counseling psychology student to bring safe, enriching playthings to Sri Lankan families. Specializing in top-tier educational toys, Twinkle’s mission is to support child development through thoughtfully curated products that balance learning, affordability, and fun.
Translating Twinkle’s whimsical logo into a web-safe horizontal format risked losing its charm. At the same time, we needed a UI palette that felt fun and colorful without overwhelming parents or confusing young users.
Our designers redrew the logo in vector form, then rebalanced its proportions for a horizontal header layout, preserving its playful curves. The site’s color palette was derived from the logo’s accent tones but dialed back in saturation for accessibility. We layered in simple animations—like hover-grow buttons and sliding product cards—to delight kids, while user tests with parents ensured the checkout flow stayed crystal clear.