Industry: Mother, Kids & Baby Care
We refreshed loyalty and gifting for parents.
We relaunched Cool Kidz’s ecommerce site with virtual gift cards and a loyalty program, then migrated them to a high-performance server—plus ongoing support to handle high transaction volumes.
What we did:
Cool Kidz operates Sri Lanka’s largest online portal for baby, kids, and maternity products, featuring top international and local brands like Farlin, Lego, Fisher-Price, and Barbie. Backed by Kiddies and Toys International, the site combines extensive vendor sourcing, detailed product imagery, and reliable delivery to give parents an effortless, store-like experience from home.
Rebuilding a site we originally launched in 2020 meant untangling legacy plugins that weren’t compatible with the new HPOS architecture of WooCommerce. On top of that, each order triggered multiple transactional emails—to parents, gift recipients, and internal staff—creating a bottleneck that risked delays and bounce backs.
Our team reverse-engineered the old plugins, refactored key hooks, and aligned them with WooCommerce’s HPOS framework. We then integrated Brevo for email dispatch, offloading high-volume mail jobs from the server and ensuring reliable delivery. Finally, we fine-tuned server resources to guarantee consistent speed, even on peak shopping days.