Industry: Mother, Kids & Baby Care
We refreshed loyalty and gifting for parents.
We relaunched Cool Kidz’s ecommerce platform with virtual gift cards and a customer loyalty program, then migrated the site to a high-performance hosting environment. With ongoing support and maintenance, the platform remains reliable, secure, and capable of handling high transaction volumes during peak periods.
What we did:
Cool Kidz operates one of Sri Lanka’s largest online destinations for baby, kids, and maternity products, offering a wide range of trusted international and local brands, including Farlin, LEGO, Fisher-Price, and Barbie. Backed by Kiddies and Toys International, the platform combines extensive product sourcing, rich product content, and dependable delivery services to provide parents with a convenient and enjoyable shopping experience from the comfort of home.
Rebuilding a site we originally launched in 2020 meant untangling a collection of legacy plugins that were no longer compatible with WooCommerce’s High-Performance Order Storage (HPOS) architecture. On top of that, each order triggered multiple transactional emails, to customers, gift recipients, and internal staff, creating a potential bottleneck that could lead to delivery delays, processing issues, or email bounce-backs.
Our team reverse-engineered the legacy plugins, refactored critical functionality, and updated key integrations to ensure full compatibility with WooCommerce’s High-Performance Order Storage (HPOS) architecture. We then integrated Brevo for transactional email delivery, offloading high-volume email processing from the server and ensuring fast, reliable communication with customers, gift recipients, and internal teams. Finally, we optimized server resources and performance configurations to maintain consistent speed, stability, and responsiveness, even during peak shopping periods.