Industry: Educational Kids Toys
We made playtime perfectly packaged.
For Mindful Toys, we built an ecommerce platform that allows customers to customize magnetic tile packs, with each configuration automatically mapped to accurate shipping weights. We also integrated an affiliate program and direct WhatsApp chat to provide quick, convenient customer support.
What we did:
MNTL Magnet Labs designs and manufactures magnetic tile systems that inspire open-ended, screen-free play while encouraging STEM learning around the world. In Sri Lanka, Mindful Toys serves as the exclusive distributor, bringing these innovative building sets to local families and helping children explore, create, and learn through hands-on discovery.
Managing custom-curated tile packs required the ability to track variable quantities and calculate weight-based shipping costs in real time. We also needed to launch an affiliate dashboard that allowed partners to generate referral links, monitor performance, and track commissions, all without impacting storefront performance. In addition, customers needed a simple way to ask questions about products or shipping directly through WhatsApp, without having to leave the product page.
We implemented a dynamic product configurator that captures tile selections and automatically calculates package weight and shipping costs before checkout. For the affiliate program, we integrated a lightweight referral platform and extended its functionality to align with Mindful Toys’ commission structure. Both systems were extensively tested across thousands of product combinations to ensure accuracy, reliability, and performance.
To enhance customer engagement, we also added a “Chat on WhatsApp” call-to-action on every product page. With a single click, customers can open a pre-filled message and instantly ask questions about their custom tile pack, product details, or delivery options.